Here comes Black Friday!
Fast on its heals is Cyber Monday!
What about Small Business Saturday…..?
If you’re a small business and you’re worried you’re going to miss out on the biggest shopping weekend of the year, then fear not! Originally set up by American Express, Small Business Saturday was designed to encourage shoppers to visit small and local businesses. It’s backed up by nationwide radio and TV campaigns, so if you’re not taking part, you’re missing out on some amazing free marketing.
You can still register on the Small Business Saturday website for access to free online ads to help promote your business and all sorts of other goodies.
Don’t forget to add the hastags #SmallBizSat and #ShopSmall to your Facebook updates and #SmallBusinessSaturday to twitter posts. There’s also a group you can join on Facebook with a loads more tips and tricks to make sure you’re fully prepared.
There’s a ton of opportunities out there for you to take advantage of, but sometimes this can all just be a bit overwhelming when you’re trying to run a small business. There just simply isn’t enough hours in the day. Taking up a coaching service would certainly help keep you on track and focused, and if it sounds like something you’d be interested in then don’t hesitate to get in touch for a complimentary 121 coaching session to really give your business a boost. Just schedule an appointment, and I promise no pushy sales pitch, just good old fashioned help, right when you need it.
As a coach, some of the ideas that my previous client have come up with during our session included:-
Letting other members of staff a little extra time of in lieu of helping to promote their business on social media.
For places with a large number of international visitors, listing your prices in other currencies so people don’t have to do the conversion in their heads. It will help them realise what a great deal they are getting without all the mental acrobatics.
Partnering with other local business or charities to add an extra sense of community.
Whatever you decide to do make sure you’ve you’re taking FULL advantages of the resources that are out there, where they are free or paid. You owe it to yourself, your staff, your customers and of course your business.